The Capco Alphabet
CLIENT
Capco
SERVICES
Brand Campaign
Capco or The Capital Markets Company is a global business and technology consultancy firm that specializes in financial services. Capco provides a range of services to banks, financial institutions, and other organizations in the financial industry.
In a world crowded with messages and noise, a recruitment campaign was launched to communicate its core values by using the initial letter as a start for every statement or quote. This approach was not only designed to attract future employees but also to engage and inspire them.
